Sr. Advertising Specialist
Picado Home Decor
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Highlights:

6.00 - 10.00 Years
10.00 - 14.00 INR (Lacs)/Yearly
Full-time
Mumbai

Roles & Responsibility

🔹 What You’ll Do:

  • Own end-to-end campaign management for Amazon Ads (SP, SB, SD) and Google Ads (Search, Shopping, Display)

  • Drive ROAS and brand visibility through strategic SEO and paid ads, scaling SOV organically and inorganically

  • Manage and optimize ad performance across multiple international markets – US, UK, EU, MENA

  • Execute keyword targeting using tools like Amazon Pi, Helium 10, Brand Analytics, and Google Keyword Planner

  • Monitor KPIs: ACoS, TACoS, CTR, CVR, ROAS, BS, PS, and lead ongoing optimization

  • Deliver clear and actionable insights through weekly/monthly reports

  • Coordinate cross-functionally with SEO, design, marketplace, and content teams

  • Analyze competitor strategies and platform updates to stay ahead of the curve

Requirements

🔹 Must-Haves:

  • 5+ years in performance marketing; home furnishing or lifestyle e-commerce preferred

  • Proven track record managing Amazon Seller/Vendor Central Ads, Flipkart Ads, and Google Ads

  • Experience running multi-country campaigns with regional targeting nuances

  • Strong grasp of advertising metrics and analytics tools (GA, Excel, Power BI)

  • Excellent communication & collaboration skills