About the RoleWe’re looking for a high-ownership, tech-savvy, growth-obsessed operator to lead the performance and experience of our D2C website: www.soulflower.in This is a builder’s role, ideal for someone who treats the website like their own product. You’ll lead the charge on UX, speed, conversion funnels, A/B testing, and retention—while managing cross-functional workflows across tech, ops, logistics, and CX.Key ResponsibilitiesWebsite Operations & Optimization•Own the day-to-day health of www.soulflower.in (built on Shopify)•Ensure seamless performance across devices and fast mobile load speeds•Drive A/B testing, funnel analysis, and product page optimizationGrowth & Retention•Continuously improve conversion rate (CVR), AOV, and cart recovery•Map user behavior and reduce bounce/drop-off through testing and insights•Collaborate with marketing to support traffic-to-sale journeysCustomer Experience•Own the full journey from homepage to post-purchase•Collaborate with CX team to align feedback into real UX improvements•Improve NPS, repeat rate, and CSAT via loyalty flows and reviewsCross-Functional Ops•Work closely with tech, CX, supply chain, and creative teams•Ensure smooth backend sync for orders, payments, and tracking•Lead bug triage, system fixes, and tech escalations

Experience & Background•3–5 years of experience managing a D2C website (FMCG/beauty/lifestyle preferred)•Strong knowledge of Shopify, performance tools (GA4, Hotjar, Clarity), and funnel frameworks•Exposure to retention systems (email, WhatsApp), loyalty, reviews, and referral programs•Proven results in CRO, AOV growth, CVR lift, or reducing bounce/abandonmentPersonality & Mindset•Checklist-driven executor who thrives on SOPs, trackers, and shipping fast•Growth hacker energy—always testing, experimenting, and optimizing•Techie mindset—debugs fast, thinks in systems, loves tools•Bonus if you're an ex-gamer, builder, or side hustler—someone who figures things out and fixes things without waiting•Qualifications don’t matter—your results and hunger doKey KPIs•GMV growth | Conversion Rate uplift | AOV vs target•Cart abandonment recovery | Repeat Rate & LTV•Mobile page load time <3s | Bug fix SLA adherence•>98% order processing within 24 hrs | <12 hr CX ticket TAT•UX improvement velocity: 3–5 updates per month