Responsibilities Develop and Execute Marketing Strategies: Create and implement marketingstrategies across various channels including CRO (Conversion RateOptimization), paid marketing, email marketing, copywriting, and productmarketing. Data Analysis: Utilize data tools such as Mixpanel to track and analyzemarketing campaign performance, user behavior, and key metrics to informdecisions. Ownership and Accountability: Take full ownership of marketing projects,from conception to execution, ensuring alignment with company goals anddelivering measurable results. Customer Acquisition, Conversion, and Retention: Design and implementeffective strategies to attract new customers, convert leads into payingcustomers, and retain existing users. Collaborate Across Teams: Work closely with product, sales, and customersupport teams to ensure cohesive and effective marketing efforts. Content Creation: Develop engaging and high-quality content tailored todifferent stages of the customer journey. Market Research: Conduct thorough market research to stay updated onindustry trends and competitor activities, identifying new opportunities forgrowth. Optimize Marketing Channels: Continuously optimize marketing channelsand campaigns to maximize ROI and achieve business objectives.
Qualifications 2-5 years of experience in marketing roles at high-growth startups Bachelors degree in marketing or engineering from good universities Strong track record in various marketing techniques like CRO, paid marketing,email marketing, copywriting, product marketing and more. Strong analytical skills and experience with data tools like Mixpanel to trackand interpret marketing performance metrics. Broad knowledge of marketing principles and best practices, capable ofhandling a wide range of marketing tasks and projects.