Role Overview:We are looking for a dynamic and creative Copywriter to join our marketing and content team. Theideal candidate will craft compelling, engaging, and brand-aligned copy for multiple platforms,including digital, social media, website, email campaigns, and advertisements. If you have a flair forwords, a passion for beauty and fashion, and a knack for storytelling, we’d love to hear from you!
Key Responsibilities: Develop creative and engaging copy for marketing campaigns, website content, socialmedia, emailers, and paid ads. Ensure all content aligns with Nykaa’s brand voice, tone, and messaging. Collaborate with the design, social media, and product teams to create impactfulcommunication strategies. Write compelling product descriptions, category content, and promotional messaging. Optimize content for SEO to drive organic traffic and improve user engagement. Conduct market research and stay updated on industry trends, competitor strategies, andconsumer preferences. Edit and proofread content to maintain clarity, consistency, and grammatical accuracy. Assist in scriptwriting for video content, influencer collaborations, and brand storytellinginitiatives.

Requirements: 2-5 years of experience in copywriting, preferably in the beauty, fashion, or lifestyleindustry. Exceptional writing, editing, and proofreading skills with a keen eye for detail. Strong understanding of digital marketing trends and SEO best practices. Ability to work in a fast-paced environment, meeting deadlines without compromisingquality. Excellent communication and collaboration skills. Familiarity with social media platforms and their content requirements. A portfolio showcasing previous work in branding, marketing campaigns, or editorialcontent.