ECMS  ID

526583

Start Date

ASAP

Project Code

NABDDO15

Skill Set

Primary – Data Scientist Marketing

JD

• Partner with Marketing, Product, and CRM teams to identify opportunities for personalization and data-driven decision-making.
• Build and optimize machine learning models (e.g., churn prediction, propensity models, segmentation).
• Analyze customer behaviors across personal and business banking products to inform campaign targeting and product development.
• Design A/B tests and multi-variate experiments to measure marketing impact.
• Develop customer lifetime value and attribution models to evaluate campaign ROI.
• Use data visualization tools (e.g., Power BI, Tableau) to communicate insights and performance to stakeholders.
• Collaborate with data engineers to ensure scalable data pipelines and feature engineering.
• Maintain model documentation, ensure compliance with data governance and regulatory requirements

Role & Band

JL5

Work Location with Zip Code

Gurgaon

Vendor rate

9000 INR

BGC Post or Before Onboarding

post Onboarding

Drug Test - Yes/No

Follow the regular process

3 must Skills

BFS domain expert, data Science , marketing

3 Responsibilities

Design, Development, testing

Onsite Manager Name

Deepu Mathew <Deepu_Mathew@infosys.com>

ECMS  ID

526583

Start Date

ASAP

Project Code

NABDDO15

Skill Set

Primary – Data Scientist Marketing

JD

• Partner with Marketing, Product, and CRM teams to identify opportunities for personalization and data-driven decision-making.
• Build and optimize machine learning models (e.g., churn prediction, propensity models, segmentation).
• Analyze customer behaviors across personal and business banking products to inform campaign targeting and product development.
• Design A/B tests and multi-variate experiments to measure marketing impact.
• Develop customer lifetime value and attribution models to evaluate campaign ROI.
• Use data visualization tools (e.g., Power BI, Tableau) to communicate insights and performance to stakeholders.
• Collaborate with data engineers to ensure scalable data pipelines and feature engineering.
• Maintain model documentation, ensure compliance with data governance and regulatory requirements

Role & Band

JL5

Work Location with Zip Code

Gurgaon

Vendor rate

9000 INR

BGC Post or Before Onboarding

post Onboarding

Drug Test - Yes/No

Follow the regular process

3 must Skills

BFS domain expert, data Science , marketing

3 Responsibilities

Design, Development, testing

Onsite Manager Name

Deepu Mathew <Deepu_Mathew@infosys.com>