 Build strong relationships directly with advertisers and ad agencies  Setup campaign tracking & reporting to analyse campaign in better way  Explore and identify potential App Stores for app distribution  Analysing post-install campaign metrics regularly and use the learning for product innovations and improvements  Planning, development & execution of multi-channel (email, SMS, push, in-app, etc.) customer journeys including transactional and promotional campaigns to increase lead conversion & retention  Create customer segments and design communication strategy to target them  Manage different stakeholders (Content, Design, Compliances) to ensure timely execution of campaigns  Creative thinking to come up with new ideas, themes and targeting segments to add to the efficacy of customer journeys  Monitor campaign performance on a regular basis to identify areas of improvement  A/B testing on subject lines, CTAs, content, creative style, timing to improve engagement  Preparing reports and dashboards

 Experience in planning and executing campaigns across digital channels, email, SMS, push notifications  Taking initiative to understand consumer behavior, comfortable with customer segmentation and cross-platform automation strategy  Candidate should have managed Third party Agencies as part of his affiliate marketing  Working experience of tools like WebEngage, CleverTap, etc.  Working knowledge of Google Analytics, Excel (vlookup, filters, pivot tables)  Willing to explore the nitty-gritties of the product offerings and incorporate the knowledge to craft campaigns  Want to learn and work hard to get initiated into digital & understanding business  Experience from Real Money gaming segments preferable